Effective Date: 18.12.2025
This Privacy Policy ("Privacy Policy") as amended from time to time describes the Privacy practices followed by Genius Chef ("Company", "we", "us") and AWL Agri Business Limited in its capacity as the Data Fiduciary with regard to your ("You" or "Your") usage of App and the data or information, which may be confidential or personal in nature, which we may become privy to in the course of You using or availing Our App. This Privacy Policy does not apply to any information collected by Us or provided by You other than through this App. We are committed to your privacy.
This policy is used to inform visitors regarding our policies with the collection, uses, processes, disclosure and protection of your personal data when you use the Genius Chef App.
If you choose to use our Service, then you agree to the collection and use of information in relation to this policy. The Personal Information that we collect is used for providing and improving the Services. We will not use or share your information with anyone except as described in this Privacy Policy.
This Privacy Policy covers any Information submitted by You voluntarily through Your usage of the App and collected by Us that can be used to identify You ("Personal Information") and other information of a generic nature that cannot be used to personally identify you (Non-Personal Information). Details of what constitute Personal Information and Non-Personal Information are provided below.
By using the App and providing Us Personal Information and Non-Personal Information (collectively, the "Information"), You hereby consent to the collection and use of such Information for the purposes disclosed in this Policy.
The App may include hyperlinks to other apps, websites or content or resources and also allow advertisements and information to be displayed on the App by a third party. We have no control over any such third party Apps or the content on those websites. Information collected by such third parties from You is not protected under this policy. You may visit the App of such third parties for the governing privacy policy.
We will not sell, share, transfer or rent any information including Personal Information to others in ways different from what is disclosed in this Privacy Policy and the Terms of Use. Information collected from You may be transferred to a third party as a result of a sale, acquisition or merger involving Genius Chef, by publishing a prior notice on the App.
For a better and more personalized experience, the App may require You to provide certain information while using the Service.
You are not required to register to access the content on the App. However, through Your usage of the App, We may collect Personal Information and Non-Personal Information.
Personal Information refers to any Information submitted by You voluntarily through Your usage of the App and collected by Us that can be used to identify You and includes, but is not limited to, sensitive details like Your name, physical address, email address, gender and telephone numbers. Personal Information also includes Authentication Credentials collected for login and account access, including but not limited to Your mobile number, Single Sign-On (SSO) identifiers, and any other information used to authenticate Your identity on the App.
The Non-Personal Information that We collect includes information that cannot be used to personally identify you, such as anonymous usage data, general demographic information through your IP address, referring/exit pages and URLs, platform types, preferences you submit and preferences that are generated based on the data you submit and number of clicks.
Genius Chef is the sole owner of the Information collected through the App.
The App may provide interactive forms and forums such as comments, discussion forums etc. Any information provided by You in such forms and forums is public information and is not subject to this Privacy Policy.
We may collect and process certain health-related and physical attribute information, such as Your height, weight, age (for the purpose of calculating BMI), and Your BMI (which is auto-calculated by the App). This information enables Us to generate personalized recipes and insights tailored to Your needs. Such data is treated as personal data, and not sensitive personal data, in accordance with applicable Indian laws. We may also collect information relating to Your health goals and allergies, which may fall within the scope of "Significant Personal Data" or "Health Data" under applicable Indian data-protection principles. For the purposes of this App, all such information is treated as Personal Data for which We obtain Your specific and explicit consent in accordance with Clause 5 of this Privacy Policy.
To enhance Your overall experience and provide personalized recommendations, We may also collect information relating to Your dietary lifestyle and restrictions, cuisine preferences, food allergies, cooking skills, health goals, and spice tolerance. Additionally, We may collect behavioural and usage data generated through Your interaction with the App, including but not limited to favorites, recipe selections, shopping list usage, and other in-app activity patterns.
We collect and use Your Personal Information and Non-Personal Information to provide and enhance the Services offered through the App. Your data enables Us to deliver personalized AI-generated recipes, improve recommendations, optimize app functionality, create customized shopping lists, and redirect You to third-party platforms for product purchases. We also use this data to improve Our AI models and overall app performance, conduct internal research and consumer trend analysis, ensure security, support bug detection and fraud prevention, and comply with applicable legal obligations. Additionally, We may collect and use Your Location Data and user-interaction data (including in-App behaviour, feature usage, and engagement patterns) for geographical analysis and user-preference analysis. This information may further be utilized by AWL for new product development, category planning, and other business insights.
We may collect Non-Personal Information to analyze internet traffic, monitor user trends, and customize user experiences. Your IP address may be used to diagnose server issues, administer the App, identify You for security purposes, gather broad demographic information, and protect Us and Our business partners from fraud. Some third-party advertisers may place cookies on Your device; however, We do not control such cookies. Cookies generally store small data files on Your device to offer customized services based on Your interests, identify logged-in or registered users, and enhance Your experience. We do not use cookies to collect or store Your Personal Information for unauthorized purposes.
We will disclose Your Information only when required under applicable law or pursuant to lawful authority. If at any time You wish Us to stop using Your Information for any of the above purposes (excluding purposes necessary for compliance with legal obligations), You may inform Us, and We will discontinue such use as soon as reasonably practicable. By accessing or using this App, You consent to Our use of Your Personal and Non-Personal Information as described in this Privacy Policy. Further, We do not use Your health or personal data for any medical diagnostics or decision-making.
By creating an account and/or using the App, You expressly consent to the collection, storage, processing, and use of Your Personal Information and Non-Personal Information in accordance with this Privacy Policy. Your consent includes, but is not limited to, permitting Us to process Your data for personalized recipe generation, preference-based recommendations, analytics, and overall improvement of the App and its features. You also consent to receiving in-app communications, notifications, and service-related updates.
You further consent to the processing of Your health-related and physical-attribute information, including details such as Your height, weight, age, BMI (auto-calculated), allergies, and health goals. This information enables the App to generate personalized recipes, nutrition insights, and wellness-based recommendations that are tailored to Your individual needs. Such health-related data is treated as Personal Data for which specific and explicit consent is obtained.
Additionally, You consent to the collection and use of Your Location Data, whether approximate or precise depending on Your device settings. This allows Us to provide location-based recommendations, identify region-appropriate product options, and enhance Your overall App experience. You also consent to the use of Your Location Data and user-interaction data including Your usage patterns, engagement with various features, and behaviour within the App for geographical analysis and user-preference analysis. This information may be utilized by AWL Agri Business Limited for new product development, category planning, and identification of regional consumption trends.
By continuing to use the App, You also consent to the use of Your Personal Data, Health Data, Location Data, and Non-Personal Information for analytics, performance improvement, AI model enhancement, security monitoring, fraud prevention, bug detection, and other operational purposes necessary for delivering and improving the App and its features.
You may withdraw Your consent at any time by deleting Your account. Upon withdrawal of consent, We will cease processing Your Information except where its retention or continued use is required to comply with applicable legal obligations.
We may share Your Information with trusted third parties strictly for the purposes described in this Privacy Policy. This includes sharing data with service providers who support Us in hosting, analytics, cloud storage, AI processing, and other operational functions necessary for the performance and improvement of the App.
We may also share limited information with third-party quick-commerce platforms such as Blinkit or Zepto, but only when You voluntarily choose to be redirected for purchases; no Personal Information is shared with such platforms automatically or without Your initiation.
Additionally, We may disclose Your Information to government authorities, regulatory bodies, or pursuant to court orders where such disclosure is required under applicable law. We do not sell, trade, or rent Your Personal Information to any third party for marketing or commercial gain.
The App uses Google's Gemini model to generate personalized recipes and enhance user experience. Certain data provided by You may be temporarily processed by the AI model solely for the purpose of generating outputs; such processing is carried out in accordance with API provider's policies and applicable data protection requirements. The data transmitted to AI model is processed solely for real-time response generation and is subject to the data-protection commitments and contractual safeguards provided by the AI service provider, which generally prohibit the use of API input data for training their public models.
We do not use Your Personal Data or any information submitted through the App to train, develop, or improve any publicly available AI models, nor do We permit any third party to do so.
Cookies are files with a small amount of data that are commonly used as anonymous unique identifiers. These are sent to your browser from the websites that you visit and are stored on your device's internal memory.
This Service does not use these "cookies" explicitly. However, the App may use third-party code and libraries that use "cookies" to collect information and improve their services. You have the option to either accept or refuse these cookies and know when a cookie is being sent to your device. If you choose to refuse our cookies, you may not be able to use some portions of this Service.
Your Personal Information is stored securely on servers located in India or in other jurisdictions that are legally permissible under applicable Indian laws. We implement appropriate technical and organizational measures to protect Your data against unauthorized access, loss, misuse, or alteration.
We retain Your data for as long as Your account remains active to enable the functioning of the App and to provide You with uninterrupted services. Upon deletion of Your account, We will delete or anonymize Your Personal Data within a reasonable period, typically within 30–60 days, except where a longer duration is required to comply with legal, regulatory, or statutory obligations, resolve disputes, enforce Our rights, or maintain necessary business records. Data may also be retained for internal audit or compliance purposes where mandated by applicable law.
Where We retain certain information in anonymized form for analytics, product development, geographical insights, or internal research, such anonymization is performed using robust and industry-standard techniques designed to ensure that the data cannot be re-identified, reversed, or linked back to You in any manner. Once anonymized, this data no longer constitutes Personal Data and may be retained for longer periods for legitimate business purposes.
Once retention is no longer required, We will take reasonable steps to delete, anonymize, or securely dispose of Your data in accordance with applicable laws and Our internal data-retention policies.
We value your trust in providing us your Personal Information, thus we are striving to use commercially acceptable means of protecting it. But remember that no method of transmission over the internet, or method of electronic storage is 100% secure and reliable, and I cannot guarantee its absolute security. You therefore agree that any security breaches beyond the control of our standard security procedures are at your sole risk and discretion.
Under the Digital Personal Data Protection Act, 2023, You are entitled to exercise various rights in relation to Your Personal Data. These include the right to access the data We hold about You, the right to request correction of any inaccurate or incomplete data, the right to delete Your account, and the right to withdraw Your consent for processing Your Personal Data. You also have the right to nominate another individual to exercise Your data rights on Your behalf in the event of Your incapacity or death. You may exercise any of these rights by contacting Us through the communication channels provided in this Privacy Policy, and We will process such requests in accordance with applicable law.
You may delete your account directly through the App or by submitting a request. Upon deletion, Your personal data will be erased, except where retention is required by law.
Protecting the privacy of every minor is important to us. The App is not intended for users under 18 years. We do not knowingly collect data from minors. Parents are advised to carefully monitor and supervise the usage of our App by their children below eighteen (18) years of age.
This Service may contain links to other sites. If you click on a third-party link, you will be directed to that site. Note that these external sites are not operated by us. Therefore, We strongly advise you to review the Privacy Policy of these links. We have no control over and assume no responsibility for the content, privacy policies, or practices of any third-party sites or services.
We may update or revise this Privacy Policy from time to time to reflect changes in legal requirements, technological developments, or Our internal practices. Any updates will be posted within the App. Your continued use of the App after such changes are published shall constitute Your deemed acceptance of the updated terms. We encourage You to review this Privacy Policy periodically to stay informed about how Your Information is being handled.
Genius Chef does not warrant that this App, its servers, or email sent by us or on our behalf are virus free. Genius Chef will not be liable for any damages of any kind arising from the use of this App, including, but not limited to compensatory, direct, indirect, incidental, punitive, special or consequential damages, loss of data, goodwill, business opportunity, income or profit, loss of or damage to property and claims of third parties.
Should You have questions about this privacy policy or information We collect, use and disclosure practices, feel free to contact us at the address below:
Grievance Officer Name:
Mr. Kanhaiya Kumar
Company Address:
AWL Agri Business Limited (Formerly known as Adani Wilmar Limited),
Fortune House. Nr Navrangpura Rly Crossing,
Ahmedabad 380009, Gujarat, India
Email Address: care@awl.in
Contact Telephone Number:
1800 572 9999
[from 9:30 AM to 5:30 PM from Monday to Friday except Public, National & Festival Holidays]
We will use reasonable efforts to respond promptly to requests, questions or concerns You may have regarding our use of Information about You.